Seatbooker - Release 7
The following are the key features of Seatbooker Release 7. If you need assistance or want more information, contact the Help Desk.
- Improved control on who can purchase tickets
- More on-screen variable text
- Selling tickets for events at other venues
- Benefits for members and or season ticket holders
- Email confirmation of refunds
- Faster, simpler registration process
- Data protection and anti-spamming legislation
- Quicker access to make areas available or unavailable
Benefits for Club Members, Improved Security for Sensitive Games
Many of you are concerned about who is able to buy on the Internet. Well, we've listened and reacted. In any area of the stadium, you can now easily specify which customers are allowed to buy in this area and who, apart from themselves, they can buy for.
For example a seat block or even individual seats can now be restricted so that only members and/or season ticket holders can buy that seat block. However, the flexibility is such that you can allow these members and/or season ticket holders to buy only their own seats, and if required, additional seats for :
- their guests (those not known to you)
- other members
- season ticket holders
In the latter two cases and where the area is restricted to members and/or season ticket holders only, the system will ask for and verify the membership or season ticket details of the other people before allowing the buyer to proceed. You can change this on an event by event basis, setting who is eligible to purchase in a block, in a stand or across the whole stadium.
On-screen Event Information
It is also now quick and easy to include on-screen text messages to inform potential customers of the event rules – i.e."this is a members only area" or "please note that you will be asked for the membership ID of each person accompanying you". This ensures that customers are warned as early as possible during an attempted purchase.
Events At Other Venues
Where you are selling tickets for another venue, and they are pre-printing the tickets, you can now deal with these online, quickly and securely. You can sell various different pricing categories and seating areas online. You also have the ability to alter the number of tickets made available to you, at any time. The number may be increased or decreased.
For ticket buyers, the actual number of available tickets are shown and updated in real-time, so that no wasted effort is incurred trying to buy in a sold out area.
You have the ability, if required, to record the precise pre-printed seat details against an online customers' database record, so that although the customer did not purchase a specific seat, both you and the actual venue know that Mr. Smith was actually issued a pre-printed ticket for Block 5, Row 6, Seat 4.
Further Benefits for Members and Season Ticket Holders
So that members and/or season ticket holders get preferential treatment, you can now make events available for purchase at different times for different groups. For example an event could be set to go on sale on Monday for members, on Wednesday for season ticket holders (and of course members can still buy tickets) and on Friday for others.
Refunds With Email Confirmation
Of course refunds can only be carried out by the system supervisor. For refunds made, the system will automatically send a confirmation e-mail of the refund detailing the seat(s) that have been refunded, the event and the amount refunded to the customers credit card.
The supervisor has the flexibility to determine if a refunded seat(s) should become available again for re-sale or permanently be marked as unavailable and therefore, no longer part of the online ticket availability.
Faster, Simpler Registration
There is now a much clearer registration or "create an account" process. The first thing that a prospective user does before being taken to the traditional registration screen is to specify whether they are a member or season ticket holder. If they are, they simply enter their Customer Reference Number, Post Code and Date of Birth.
The system verifies against your existing database and then either proceeds onto the traditional registration screen or pops up a suitable not recognised message. Having proceeded onto the next screen as a recognised person, the address, first name and surname name, DOB, Post Code, and Country fields are pre-filled with the already known details. The person then only has to enter an e-mail address and password of their choice.
As well as being clearer for new customers, the pre-filling and display of info immediately brings to the attention of the member the details held on record by the club. This alerts the customer to any out of date or other incorrect information held. In the case of those systems where members and/or season ticket holders are not allowed to amend certain details, a direct email link is provided to your box-office.
Data Protection and Anti-Spam Legislation
The "anti-spamming" legislation taking effect from October 2003, requires that customers "opt in" to receiving marketing information, rather than opt out. In addition, the customer needs to be given two opt-in choices. The first is to allow marketing by the business itself. The second is to allow the business to pass on the customers details to third parties.
There are now two opt in boxes at the time of registration and at the time of payment. These are to allow marketing from the club, theatre or business we are working for, and third party marketing from approved club sources. The database record identifies which options the customer has opted in to, and the export report of users will exclude those that do not want to be targeted or at least identify which ones are opposed.
Making Seating Areas Available or Unavailable
It is possible to make a stadium or stand available or unavailable for online booking, quickly, without having to do this on a block by block basis. The stadium or venue images will automatically be updated in real-time to accurately reflect those areas available and unavailable.