Gloucester Rugby Club wins not limited to those on the pitch!
Gloucester Rugby Club, the "Cherry and Whites" are not only winning on the rugby field. Using Seatbooker Internet ticketing technology, they are now a recognised centre of excellence in ticketing management.
This news follows the report that since its re-launch in March, Gloucester Rugby Club's official web site www.gloucesterrugbyclub.com has recorded the highest increase in internet traffic of any Premiership Club.
Internet ticketing which allows customers to choose their seat is important to the club because:
- Supporters wishing to make Internet purchases are able to do so in real time as the official website communicates directly with the Club's own box office to determine ticket availability
- Fans from around the world will now know seat and ticket availability at any of Gloucester's home games, as the information will be available on-line direct to their homes or places of work
Charlie Little, Marketing Manager at Gloucester said, "We are offering a fully automated, e-commerce solution from the moment our customer registers on our site, right through to the moment they make their ticket purchase. I am really pleased that we were able to offer the opportunity to choose the seats when buying online, in the week leading up to a big local derby. Watching Gloucester Rugby Club is becoming extremely popular, with both season tickets and match day attendances rising significantly".
"Allowing our supporters every opportunity of accessing tickets is an essential part of our Marketing and Communications Strategy and this facility does just that. An increase in demand has meant that seat availability is at a premium but supporters accessing our online ticket office will now be able to choose their specific seat in the grandstand, which, amongst Zurich Premiership Clubs, is unique to us here at Gloucester."
A spokesperson representing Seatbooker, said, "We are delighted to be able to launch another fully integrated e-commerce system into Zurich Premiership Rugby, through our partnership with Gloucester Rugby Club. We have aligned ourselves with a team that is not only leading the way on the pitch, but breaking new ground off of it, through their e-commerce ticket sales. We believe that having seen the advantages enjoyed by Gloucester and Harlequins Rugby Clubs, and especially the benefit for their supporters, other rugby venues are looking to benefit from this exciting concept in a similar way. With Leeds Tykes and Saracens already Seatbooker software users, these clubs will follow shortly."