Blackburn Rovers Football Club go online with tickets
Blackburn Rovers, the Premiership Football Club has joined the rapidly growing list of customers who recognise the real benefits of allowing their fans to choose their own seat and buy their tickets on-line.
With the help of Seatbooker, “Rovers” are selling match day tickets on the Internet using a self-managed system that enables them to control the release of seats in real time. The unique aspects of the online ticketing service are:
- Users choose their actual seats and buy Rovers tickets online
- Card authorisation is performed securely while the customer is online
- The need for re-keying of data and extensive manual reconciliation of seats is removed
- Ticket sales are printed in the ticket office, complete with mailing label and credit card receipt
Martin Goodman, Head of Finance for the Rovers said, "Ultimately, to provide significant improvements in customer service and deliver the real cost benefits that the Internet offers, clubs require an integrated Internet and box office ticketing solution. Seatbooker Internet Ticketing system is the closest example of integrated ticketing you will find anywhere without actually having to replacing existing box office systems”.
Using Seatbooker’s event management tools, Rovers can manage every aspect of an events set up themselves, including controlling the release and availability of tickets, the applicable pricing are can run instant reports showing the exact status of sales. The system also builds a valuable database of customer information and captures the sales history of every customer for future targeted marketing or determining game eligibility.