£15million of E-commerce transactions carried out by UK ASP
Seatbooker, the UK based E-commerce Application Service Provider (ASP), have carried out £15,000,000 of online transactions in the past six weeks. The company supplies ticketing, retail, and mail order services to sports venues including many high profile football, rugby, ice hockey and other leisure venues.
Real time transactions are carried out online throughout the year, although this time of the year is the season ticket renewal period for many. One key feature of the ASP service, allows these clubs to sell season tickets several years in advance of the season. The customer only gets their credit card charged as the start of the season approaches. As part of this deferred payment process, the company has processed a peak of £5,000,000 in a single day, with each transaction being authorised online.
Philip Baldwin highlighted one of Seatbooker's most advanced features, “Unlike other service providers in this market, our ASP service pays the funds directly to our customers accounts within days of the transaction.”.
As part of Seatbooker's tradition of innovation, their most recent customer was connected using thin client technology and an ADSL connection to the Internet. This provides the customer with relatively low cost Internet access, while the access speeds can be up to 2Mb per second.
Although Seatbooker business is B2B, more and more of the company’s transactions are coming from services they are running for their clients. Here, the transaction is B2C as the purchaser is not actually a Seatbooker customer, but the supporter. With these transactions growing month by month, the company expects to treble the volume of business over the next year.